I’ve been working with Shirley of Virtual Office Box since August 2020, and helped transition her posts to SmarterQueue (affiliate link).
In mid-2024, her online presence needed a fresh perspective. Over the years, we’ve collaborated on various aspects of her digital marketing, but it was our recent social media overhaul that truly transformed her business.
The Challenge:
Shirley’s social media strategy had become idle. Her content calendar was cluttered, and her engagement rates were declining. She needed a solution that would:
- Streamline her posting schedule
- Refresh her content
- Boost engagement across platforms
- Reignite her passion for her transcriptionist VA profession
The Solution:
To address these issues, I implemented a comprehensive social media makeover:
- Curated 70 new, relevant tips to replace outdated content
- Designed 30 eye-catching, branded AI images for calls-to-action
- Consolidated and optimized her posting schedule
Ensured consistent sharing of calls-to-action across LinkedIn, Facebook, and Google My Business
The Results:
The impact was immediate and significant:
- Streamlined content calendar
- Increased engagement across all platforms
- Visually cohesive brand presence
- Renewed enthusiasm for Shirley’s profession
“This makeover has made me fall in love with my transcriptionist VA profession all over again!” – Shirley, Virtual Office Box
Key Takeaways:
This case study demonstrates the power of:
- Strategic content curation
- Consistent branding
- Optimized posting schedules
- Tailored solutions for individual business needs
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