What is branding?
In short, it’s about making your marketing look a certain way so that it’s easily recognizable to your audience. A symbol, a logo, a colour scheme – these are all important to creating a brand that’s all your own.
Coca-Cola, McDonald’s, Microsoft – these are all great examples of branding. When you see their logo, you feel a certain way about their brand, and they’re easy to recognize because you’ve seen their logo or name for many years and have come to think of them a certain way.
Branding is important for building trust with your customers or clients. (more…)
If something happened to you, what would happen to your business?
In my VA network, we were recently asked this question, among many others and it really got me thinking. Being a freelancer who usually works from home, I feel that I am pretty safe, but what if I decided to travel? If something happened to me, how would my clients know?
If you run your own business, what steps can you take to ensure your business is handled properly?
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I’ve been blogging for several years, both for my personal blog (no longer in service) and my business blog.
I haven’t made it big. And no, I never made enough that I could quit my job and do it full-time. We’ve all heard of so-and-so’s friend who’s done it, right? If I’m being quite honest, I think those types of bloggers are quite rare. Maybe an urban myth? It’s hard to say, but you can still write a successful blog. (more…)
I’m a Google gal for sure, but I’ve recently started using OneNote more often. There are many similarities between the two, and there’s no reason why you can’t use both. As a VA, it’s important for me to know how to use both.
So why should you use both? (more…)
Update October 2020 – Lumen has since changed their dashboard, but still works very similarily to how I’ve laid it out in this post.
Want to make an impact on your blog? Lumen5 can shake things up!
These days, video is king, and a quick view of any of your social media feeds will show you that more and more people are using video to get their messages across to their audience.
Video can be used as a mini-blog post and is simple to do with an iPad or smartphone. Just prop it up and record!
But what if you’re camera-shy? I happen to be in this category, so if this is you, I feel your pain! (more…)
I had no idea, when I began my career as a VA, that there were so many coaches “out there”.
Yet, as my client list grew, I learned that there are coaches available for all areas of life. And I didn’t think I needed a coach for my personal life until I won a free coaching session. (more…)
