As a virtual assistant who helps clients to manage their social media, I tend to notice little things like what types of things businesses are posting and how often.
Recently, I noticed a local business (no names here!) was sharing on Instagram, but it was only once a week, sometimes even longer. This company has plenty of products and many other things they could use for their Instagram account, but weren’t. They were also in the midst of a website overhaul, which didn’t help matters. Their Instagram followers had decent numbers but the follower counts weren’t growing. There was also minimal interaction with followers, and, to build a sense of community, a business should include their community. (more…)
How often do you look at your social media bios?
If you can’t remember the last time you updated your info, it’s probably a good idea to do so.
It doesn’t matter how many social media profiles you (or your business) are on, there is one key aspect that should apply to all of them:
Consistency.
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It seems like we’re always jumping on the next new thing, trying to figure it out, and trying to master it.
If you’ve ever asked yourself how you are ever going to have enough time to share your content on all of the available social media platforms, let me be blunt:
You will never have enough time for all of them.
So how can you get the most bang for your buck from social media?
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Social media growth seems really easy for us as individuals, especially when we first join a platform. We share photos of our food and our pets. We’ll check in at our favourite restaurants. We tweet to our favourite celebrities and sometimes participate in Twitter chats. It’s so simple to just post a few updates across our profiles.
But what if we want to experience growth in each profile?
That simplicity isn’t going to help if you want to really grow your followers.
Some things to consider before:
- Why do we want social media growth?
- What is our following like right now?
- What would we like our following to be?
- Do we have a timeline in mind for that to happen?
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We all know that social media is important to get our message out to the world. But the virtual world is noisy and busy. How can you be sure your message will get across to your audience?
The secret weapon is social media support.
Here are a few things you can expect from social media support:
Content Creation
From writing blog posts, website copy, e-books and creating images, your hands are full with sharing what you know to who you know. Going one step further, you’re hoping that people you know are sharing it all with people you don’t know! Top that with making sure images fit on every social media platform you’re on.
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Social media support for an author/speaker was a little overwhelming at first. The woman I was assisting had written a book, and she had an online store, along with a business blog. Somehow, I was going to help her get it all out there, and it all began with baby steps.
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