I love Instagram so much that I have two accounts, one is personal and the other is for business.
I try not to bore my business audience with pictures of my kids or my lunch – I share those types of posts on my personal account. – be warned!
My business account contains inspirational quotes, testimonials from my clients, blog posts and books I’m reading.
Most of us have heard of Instagram stories – where you can share short video clips or photos of your everyday activities and save it to your story for 24 hours. If you have Stories Archive switched on in your settings, you won’t have to save your stories to your phone, Instagram will keep them archived for you. Then you can add these stories to your highlights. (more…)
Scheduling social media posts is similar to batching tasks because it’s all done at once, rather than spread out sporadically. There are so many benefits to sharing your content this way. (more…)
If you’re a small business owner, you very likely have a website. If your website has a blog, how frequently you post plays a large part in your website’s SEO.
Blogs are crucial to business websites because not only is it an outlet for you to reach your potential clients, you can use it to talk about what you do. Google LOVES blogs, and blogging on a regular basis helps your local SEO, if you’re using the right keywords within your posts. (more…)
Many of my clients need social media support. With everything else they need to do in their businesses, it just makes sense to delegate this to someone. Here’s how outsourcing that task can improve your work/life balance.
(more…)
Even though Facebook is pushing for boosted posts and not always showing your latest and greatest to your audience, there are still important things you can do to make your page it’s very best.
Here, I’ll walk through the various things that your business page should have: (more…)
There are all kinds of social media planners available to help plan out your social media, but I prefer the simplicity of using a spreadsheet.
Spreadsheets are good because they can hold a lot of information but it’s all contained. (more…)
